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The Power of Female Business Owners in Business-to-Business Marketing
Now the fastest-growing business segment of the economy, thousands of female-owned businesses are starting up every day all over the U.S. So it makes since that smart business-to-business marketers are...
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Guys, Could Marketing To Women Be As Simple As Playing A Game? Just Might Be.
A new study released this week from Q Interactive and Social Media World Forum reveals that women are actively engaging with brands as they play some of their favorite online games. FarmVille has...
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What Did Google Learn That Male Marketers Need to Know? It’s Not Just About...
Watching the progression of Google’s newest social attempt with Google+ (also referred to as Google Plus), I have noticed a strong similarity with male marketers attempting to get on board with...
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Marketers, 80 Percent of Pinterest Users Are Female. Is Your Brand There?
Pinterest, the incredibly popular online bulletin board/scrapbook/inspiration organizer now has more than 11 million unique monthly users. And according to recent numbers from Internet-monitoring firm...
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Fewer Women in Tech Impacts Marketing to Women
As the world rapidly becomes more and more digital, the technology will continue to define products and services as well has how they are marketed. The low number of females being involved as leaders...
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Male Marketers: Are You Attending the 10th Annual Marketing to Women Conference?
Guys, are you serious about finding, reaching, understanding and connecting with the highly sought after diverse, female audience? My advice? Consider attending this worthwhile event. Oh…. and that...
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Women In Automotive Are Re-Paving The Industry That Has Only 17% Female...
There is no denying that women are rapidly becoming a force to be reckoned with if you are in the business of selling cars. Just a few of the reasons could be that women now hold more driver’s...
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The Top Female Entrepreneurs in Business Today
According to the The 2013 State of Women-Owned Businesses Report conducted by American Express OPEN, the only bright spot in recent years with respect to privately held company job growth has been...
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Male Marketers: Understand what drives female leadership. “True Passion Has...
I am extremely humbled to be one of 27 women listed in The European Business Review’s first female leaders supplement, titled Female Leadership in Our Time. If you are a female seeking inspiration in...
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